I’ve been working with a client and his plans for the future. He wants to add a level of service to his business, but right now the best way to implement things is unknown. There’s no rush to action; care will make this work better than haste.

What’s most interesting to me is that the project is predicated on the idea of fixed size, at least to start. The client has a significant, but essentially small, client base. Though he’d like to increase the size of that base, he knows better than to try to do it overnight. The preference is to attend to the ones already in the fold, as it were, and then see about bringing in new business.

And this is why I think the plan will succeed - by paying attention to his current clients, by making them benefit from a few small added services, he’s going to reap far greater rewards down the line.

Details count, and it’s a good idea to pay attention to them.

Tags: Thinking